Marketing and Pricing
At Brand2Brand Communications, we are changing the way thousands of marketers do their jobs and drive growth for their organizations. Our marketing and pricing capabilities cover a range of issues critical to growth.
Our marketing work encompasses: customer segmentation; buying and usage process analysis; deep customer understanding; value proposition development; channel optimization; marketing mix optimization; activation programs; brand strategy and brand value creation; advertising strategy; online channel optimization and integration into multi-channel systems; customer experience design; marketing function organization design.
Our pricing work addresses: pricing strategy; value creation; pricing process design; offer development; new product pricing, value communications; sales negotiations; price setting; competitive response; pricing education and training
So far we are in the process of executing extensive capability-building programs with clients, transferring many of the capabilities listed above to our clients and—most importantly—embedding the capability into their organizations to enable future growth. Our methods include a mix of executive education, e-learning tools, work-process software, data and analytics engines, and new planning frameworks.
